Since the 1990s, however, Goldfish has been marketed as a kids’ snack. Julia Child, she noted, used to pair Goldfish with her upside-down martinis. At first, the snacks were targeted toward adults: Early on, the crackers were marketed as a bar snack, said Lukin. Pepperidge Farm launched Goldfish in the United States in 1962. “With Mega Bites, we’re giving adult consumers - many of whom grew up eating Goldfish - a new way to experience their beloved snack.” “Nostalgia has and continues to be huge with snacking and providing a sense of comfort, especially the past two years,” Janda Lukin, Chief Marketing Officer at Campbell Snacks, told CNN Business.
Campbell hopes Mega Bites will help inject even more growth into the powerful Goldfish brand by broadening its appeal. In the third quarter of this year, Goldfish sales continued to grow - even as other Campbell products declined. (CPB), which owns Pepperidge Farm, said that in 2020 sales of snacks jumped 5%, thanks in part to Goldfish. Goldfish Mega Bites are marketed to adults.
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